Business Tips for Emerging Photographers
by Anita Buzzy Prentiss
Buzzy Photography
1. "You never get a second chance to make a first impression." -John Weikert
-Arrive on time, smile, shake hands, make eye contact, be nice. When in doubt, overdress. Spit out your gum. Don't carry around yucky coffee mugs. Stay off your cell phone.
2. Anything you hand to someone - make it beautiful.
-Choose quality over quantity. Don't overwhelm people. Only show your best work. Ask for help when you need it. Look for inspiration from photographers you look up to.
3. Be quick!
-Return phone calls and emails within 24 hours. Underpromise and overdeliver! Keep excuses and your personal life out of it. Exceed your customer's expectations.
4. At first, don't say no to any assignment. Later, find your niche.
-Try anything once! If you are clueless about how to shoot it or price it, do some research, then get back to the client. You will quickly find out what you like and don't like to do and learn a lot in the process.
-"Do what you fear and the fear disappears." -David Schwartz
5. People buy on emotion.
-Focus on how your customer will benefit, not on how awesome you are.
-Don't price anything based on what you would personally pay. If they really want something, they will figure out a way to pay for it. (Pricing can be challenging so turn to a mentor for advice.)
6. Keep going in your own personal creative work.
-Take your inner artist out on a date as often as possible. Read The Artists' Way by Julia Cameron
- Shooting for free often leads to business, and one project inspires another.
-Be yourself!
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” -Dr. Seuss
7. Befriend other photographers, business owners, movers and shakers.
-You never know who your next best referrer will be so take your business cards with you everywhere!
8. Write down your goals.
-Surround yourself with reminders of those goals. Make a treasure map.
9. Know your niche market.
-Who is your perfect client? Study her. Know where she shops. Visit her favorite stores, look at her favorite catalogs and web sites, and design your material to appeal to her.
10. " When you do mess up, fix the problem immediately and spectacularly." -Michael Redford
- Good customer service is crucial. If you aren't making your customers happy, they will find someone who will.
11. What you think, what you say, and what you act on is your reality.
-You have a choice of what enters your world. Surround yourself with people, information and activities that affect you positively.
"Promise yourself to be so strong that nothing can disturb your peace of mind. Look at the sunny side of everything and make your optimism come true. Think only of the best, work only for the best, and expect only the best. Forget the mistakes of the past and press on to the greater achievements of the future. Give so much time to the improvement of yourself that you have no time to criticize others. Live in the faith that the whole world is on your side so long as you are true to the best that is in you!" - Christian D. Larson
12. Find a mentor. Be a mentor.
- Volunteer for causes you believe in.
-Join networking groups. Word of mouth referrals are the best.
13. Business is business and Christmas is Christmas
14. Bartering is beautiful
-Keep your overhead costs low.
15. Always carry backup equipment.
-Then carry backup equipment for your backup equipment.
-And get insurance!
16. "Eat that frog." -Brian Tracy
-Get stuff done that you don't feel like doing as early in the day as possible.
17. Know your tools so you can focus on your subject.
- “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
18. Keep learning.
-Attend conventions and seminars, read, observe, ask questions. Constantly.
19. Figure out what your priorities are and then manage your time.
-Read Seven Habits of Highly Effective People by Stephen Covey
20. Do what you love and the money will follow. -Marsha Sinetar
"Don't ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive." -Howard Thurman